Storefronts that sell, connected to the CRM that follows up
Ecommerce development with CRM integration means building a WooCommerce or Shopify storefront and syncing its orders, carts and customer data into HubSpot as native objects. Once order history sits on the contact record, abandoned cart recovery, post-purchase sequences and lifetime-value segmentation run from the CRM rather than from a separate email tool.
Who this is for
You probably need this if…
If none of these sound familiar, you may not need us yet — and we would rather say so now.
Your store and your email platform hold two unconnected customer lists.
Abandoned cart recovery is a single generic email sent four hours later.
Nobody can tell you the lifetime value of a customer segment.
The checkout drops mobile conversions and nobody has measured why.
Support reps have to open the store admin to answer "where is my order".
Scope
What's included in ecommerce development
Every item below is a deliverable with an owner and a date, not a capability we happen to have.
- 01
Storefront build
WooCommerce or Shopify with a custom theme, a performant product listing, and a checkout tuned for mobile.
- 02
HubSpot commerce sync
Orders, line items, carts and customers synced to HubSpot objects with a stable external key, so reporting is trustworthy.
- 03
Lifecycle automation
Abandoned cart recovery, post-purchase sequences, replenishment reminders and win-back campaigns driven by real order data.
- 04
Catalogue and merchandising
Structured product data, faceted search, and Product schema so listings are eligible for rich results.
- 05
Payments and operations
Payment gateway, tax, shipping rules and an ERP or fulfilment connection where one exists.
- 06
Analytics
Enhanced ecommerce tracking plus HubSpot revenue attribution, so channel spend maps to actual orders.
Process
How a ecommerce project runs
6 stages over 8–12 weeks. You get a written plan before stage one, and a named owner on our side throughout.
Catalogue and requirements
Weeks 1–2Product model, variants, tax and shipping rules, and the integrations the store depends on.
Design
Weeks 2–4Listing, product detail and checkout designed mobile-first, because that is where the revenue and the drop-off both are.
Build
Weeks 4–8Theme, catalogue import, payments and the HubSpot sync developed together rather than bolted on afterwards.
Automation
Week 8Cart, purchase and retention workflows built on the synced order data.
QA and launch
Weeks 9–10Test transactions end to end, tax and shipping verification, load testing, then cutover.
Optimisation
OngoingCheckout funnel analysis and a testing calendar once real traffic arrives.
Commercials
Timeline and cost
Ecommerce Development & CRM Integration starts at $18,000 and typically takes 8–12 weeks. Includes HubSpot commerce sync and lifecycle automation.
That figure is a starting point, not an estimate we revise upward later. The first week of every engagement is a scoping week that ends with a fixed fee and a fixed date. If the scope turns out to be smaller than we assumed, the fee goes down.
We do not bill by the hour for project work. Hourly billing pays us to be slow, and it makes your budget a function of our efficiency rather than of your requirements.
FAQ
ecommerce development questions
Direct answers. If yours is not here, ask us and we will add it.
Can WooCommerce integrate with HubSpot?
Yes. Orders, line items, carts and customers sync into HubSpot as commerce objects, keyed on the WooCommerce order ID. That makes abandoned cart recovery, post-purchase sequences and lifetime-value segmentation run natively from the CRM instead of from a separate email platform holding a stale copy of your customer list.
Should I build on WooCommerce or Shopify?
Shopify when you want hosted infrastructure, PCI handled for you and a fast path to launch. WooCommerce when you need full data ownership, complex product or pricing logic, or a store that lives inside an existing WordPress content site. Catalogue complexity and how much control you need decide it, not preference.
How does abandoned cart recovery work through HubSpot?
The storefront emits a cart event with the customer identifier and line items. That creates or updates a cart object in HubSpot against the contact, which enrols them in a workflow. Because the cart contents are on the record, the recovery email shows the actual products — which converts substantially better than a generic reminder.
How long does an ecommerce build take?
Eight to twelve weeks for a standard catalogue with HubSpot sync and lifecycle automation. Stores with complex variant logic, B2B pricing tiers or an ERP integration run fourteen to twenty weeks. Catalogue preparation is the step that most often slips, so we start it in week one.
Related
Often scoped together
WordPress Website Development
Custom themes and blocks, hardened hosting, and a clean two-way connection to your HubSpot data.
WordPress website development →Custom HubSpot Integrations & API Development
Middleware, private apps and file-based pipelines for the platforms that never made it to the HubSpot marketplace.
custom HubSpot integrations →Landing Page Design & Conversion Optimization
Campaign pages built on a reusable system, instrumented for testing, launched in days rather than sprints.
landing page design →
Next step
Start with a conversation about ecommerce.
A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us — sometimes the answer is that you do not.