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WordPress sites that load fast and feed the CRM

Custom WordPress development is the build of a site on a purpose-written theme and block set rather than a purchased template and a stack of plugins. The result is a faster, more secure site with a smaller attack surface — and, wired to HubSpot, every form submission lands on a contact record with its full source attribution.

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95+Lighthouse performance
−76%Median plugin count reduction
100%Form submissions attributed in HubSpot

Who this is for

You probably need this if…

If none of these sound familiar, you may not need us yet — and we would rather say so now.

  • Thirty-eight plugins, and nobody knows which ones are load-bearing.

  • The page builder writes markup that no amount of caching can rescue.

  • Form submissions arrive by email and get retyped into the CRM.

  • A theme update broke the homepage, twice.

  • Your Core Web Vitals have been failing since the last redesign.

Scope

What's included in wordpress website development

Every item below is a deliverable with an owner and a date, not a capability we happen to have.

  • 01

    Custom theme and blocks

    A theme written for your design system with native block editor support — no Elementor, no Divi, no builder lock-in.

  • 02

    Performance engineering

    Critical CSS, deferred scripts, modern image formats, object caching and a CDN configuration that actually caches.

  • 03

    HubSpot connection

    Forms, tracking and contact sync wired to HubSpot properly, with UTM and source attribution carried through to the record.

  • 04

    Security hardening

    Minimal plugin surface, least-privilege roles, a WAF, automated backups, and a documented update policy.

  • 05

    Editorial workflow

    Reusable patterns, preview environments and a staging site, so publishing does not depend on a developer being awake.

  • 06

    Migration and redirects

    Content, media and URL structure migrated with a complete 301 map and a post-launch crawl to catch anything missed.

Process

How a wordpress websites project runs

6 stages over 6–9 weeks. You get a written plan before stage one, and a named owner on our side throughout.

  1. Audit and plan

    Week 1

    Plugin audit, performance baseline, content inventory and a plan for what survives the rebuild.

  2. Design system

    Weeks 2–4

    Tokens, components and key templates, reviewed against real content.

  3. Theme build

    Weeks 4–7

    Custom theme, block patterns and ACF field groups built against the design system.

  4. Integration

    Week 7

    HubSpot forms, tracking and contact sync, plus any third-party services the site depends on.

  5. Performance and QA

    Week 8

    Lighthouse budget enforced, accessibility audit, cross-browser QA and load testing.

  6. Launch

    Week 9

    DNS cutover, redirect deployment, Search Console submission and two weeks of monitoring.

Commercials

Timeline and cost

WordPress Website Development starts at $12,000 and typically takes 6–9 weeks. Care plans with hosting and maintenance from $650/month.

That figure is a starting point, not an estimate we revise upward later. The first week of every engagement is a scoping week that ends with a fixed fee and a fixed date. If the scope turns out to be smaller than we assumed, the fee goes down.

We do not bill by the hour for project work. Hourly billing pays us to be slow, and it makes your budget a function of our efficiency rather than of your requirements.

Get a fixed quote

FAQ

WordPress website development questions

Direct answers. If yours is not here, ask us and we will add it.

Can WordPress integrate with HubSpot?

Yes, at several depths. The official HubSpot plugin adds tracking and forms in minutes. Beyond that we sync custom post types to HubSpot objects, push form submissions with full UTM attribution through the Forms API, and personalise content using CRM properties. Which depth you need follows from what the site is for.

Why build a custom theme instead of buying one?

Purchased themes carry every feature every buyer might want, which is why they ship with a page builder, a slider library and a dozen plugins you will never use. That is the performance and security cost. A custom theme contains only your components, which is why it loads faster and has far less to patch.

How do you make WordPress fast?

By removing work rather than caching it. Minimal plugins, no page builder, critical CSS inlined, JavaScript deferred or eliminated, images served as AVIF or WebP at correct dimensions, object caching in Redis, and full-page caching at a CDN edge. Our builds hold 95-plus Lighthouse performance on mobile.

Do you handle WordPress hosting and maintenance?

Yes, on a monthly plan: managed hosting, core and plugin updates tested on staging before production, daily off-site backups, uptime and Core Web Vitals monitoring, security scanning and a defined response time. We can also hand everything to your team with the runbook if you would rather operate it.

Should I move from WordPress to HubSpot CMS?

Only if CRM attribution and marketer autonomy matter more than plugin flexibility. WordPress remains the better choice for large content libraries, ecommerce catalogues and anything needing server-level control. If your site is mainly marketing pages and forms, HubSpot CMS removes a maintenance burden you are currently carrying.

Related

Often scoped together

Next step

Start with a conversation about wordpress websites.

A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us — sometimes the answer is that you do not.

Scope this projectGet a free portal audit

Or email newbusiness@hubreven.com