WordPress that loads fast and stays patched
Custom WordPress development means building on a purpose written theme and block set rather than a purchased template plus a stack of plugins. The result is faster and has a far smaller attack surface, because most WordPress performance and security problems are plugin problems rather than WordPress problems.
Who this is for
You probably need this if…
If none of these sound familiar, you may not need us yet, and we would rather say so now.
Thirty eight plugins, and nobody knows which ones are load bearing.
The page builder writes markup that no amount of caching can rescue.
Form submissions arrive by email and get retyped into the CRM.
A theme update broke the homepage, twice.
Core Web Vitals have been failing since the last redesign.
Scope
What is included in WordPress Websites
Every item below is a deliverable with an owner and a date, not a capability we happen to have.
- 01
Custom theme and blocks
A theme written for your design system with native block editor support. No Elementor, no Divi, no builder lock in.
- 02
Performance engineering
Critical CSS, deferred scripts, modern image formats, object caching and a CDN configuration that actually caches.
- 03
Integrations
Forms, tracking and contact sync wired properly, with UTM and source attribution carried through to the record.
- 04
Security hardening
Minimal plugin surface, least privilege roles, a WAF, automated backups and a documented update policy.
- 05
Editorial workflow
Reusable patterns, preview environments and a staging site, so publishing does not depend on a developer being awake.
- 06
Migration and redirects
Content, media and URL structure migrated with a complete 301 map and a post launch crawl to catch anything missed.
Process
How the project runs
6 stages over 6 to 9 weeks. You get a written plan before stage one, and a named owner on our side throughout.
Audit and plan
Week 1Plugin audit, performance baseline, content inventory and a plan for what survives the rebuild.
Design system
Weeks 2 to 4Tokens, components and key templates reviewed against real content.
Theme build
Weeks 4 to 7Custom theme, block patterns and field groups built against the design system.
Integration
Week 7Forms, tracking and CRM sync, plus any third party services the site depends on.
Performance and QA
Week 8Lighthouse budget enforced, accessibility audit, cross browser QA and load testing.
Launch
Week 9Cutover, redirect deployment, Search Console submission and two weeks of monitoring.
Commercials
Timeline and cost
WordPress Website Development starts at $12,000 and typically takes 6 to 9 weeks. Care plans with hosting and maintenance from $650/month.
That figure is a starting point, not an estimate we revise upward later. The first week of every engagement is a scoping week that ends with a fixed fee and a fixed date. If the scope turns out to be smaller than we assumed, the fee goes down.
We do not bill by the hour for project work. Hourly billing pays us to be slow, and it makes your budget a function of our efficiency rather than of your requirements.
FAQ
WordPress website development questions
Direct answers. If yours is not here, ask us and we will add it.
Why build a custom theme instead of buying one?
Purchased themes carry every feature every buyer might want, which is why they ship with a page builder, a slider library and a dozen plugins you will never use. That is the performance and security cost. A custom theme contains only your components, so it loads faster and has far less to patch.
How do you make WordPress fast?
By removing work rather than caching it. Minimal plugins, no page builder, critical CSS inlined, JavaScript deferred or eliminated, images served as AVIF or WebP at correct dimensions, object caching in Redis and full page caching at a CDN edge. Our builds hold 95 plus Lighthouse performance on mobile.
Do you handle hosting and maintenance?
Yes, on a monthly plan: managed hosting, core and plugin updates tested on staging before production, daily off site backups, uptime and Core Web Vitals monitoring, security scanning and a defined response time. We can also hand everything over with the runbook if you prefer to operate it.
Can WordPress integrate with HubSpot?
Yes, at several depths. The official plugin adds tracking and forms in minutes. Beyond that we sync custom post types to HubSpot objects, push form submissions with full UTM attribution through the Forms API, and personalise content using CRM properties. Which depth you need follows from what the site is for.
Related
Often scoped together
CMS and Marketing Website Development
Headless, HubSpot CMS or WordPress, built on a constrained component system and a performance budget enforced in CI.
CMS website development →Shopify and Ecommerce Development
Shopify and WooCommerce builds wired to your CRM, ERP and fulfilment, so orders and lifetime value live where you can act on them.
Shopify development →Landing Page Design and Conversion Optimization
Campaign pages built on a reusable system, instrumented for testing, launched in days rather than sprints.
landing page design →
Next step
Start with a conversation about WordPress Websites.
A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us, sometimes the answer is that you do not.