Category
SEO
Technical SEO, answer engine optimization, structured data and the internal linking that actually moves rankings.
- 5 min read
WordPress to HubSpot CMS migration: posts, pages, plugins and URLs
What the HubSpot import tools move, what they leave behind, and the four things that actually decide a migration: URLs, shortcodes, custom post types and forms.
- 5 min read
Building a 301 redirect map: the URLs that break migrations
Query strings, paginated URLs, trailing slashes and redirect chains. How to build a map from three data sources and test it before launch, not after.
- 5 min read
Website redesign without losing SEO: the procedure, not the reminder
Beyond "remember your redirects": URL inventory, query strings, pagination, Search Console submission, and the four weeks of monitoring after cutover.