Solution
The site is slow, and editing it needs a developer
Fixing a website usually means two things at once: a performance rebuild so it passes Core Web Vitals, and a constrained component system so marketers can publish without filing a ticket. With migration and a full redirect map, that runs six to ten weeks from $12,000.
Sound familiar?
This is usually what it looks like from the inside.
If two or three of these land, we have built the fix before.
Every copy change needs a developer and a two week queue.
Core Web Vitals have been failing since the last redesign.
Thirty eight plugins and nobody knows which are load bearing.
Editors break the layout whenever they touch a page.
Organic traffic is flat or falling and nobody can point at why.
How we fix it
What actually changes.
In this order, because getting the order wrong is the usual reason these projects stall.
- 01
Audit before design
We crawl the existing site and decide what gets migrated, merged or retired. Redesigning around content nobody reads is the most common waste.
- 02
Constrain the components
Fifteen to twenty five blocks with sensible field limits. Editors compose freely and cannot break the layout, because the constraints prevent it.
- 03
Budget enforced in CI
A JavaScript and LCP budget the build fails on. It is the only kind of performance budget that survives a year.
- 04
Migrate without losing rankings
A complete URL to URL 301 map including query string and pagination cases, then four weeks watching Search Console.
The work itself
Services this draws on
CMS and Marketing Website Development
Headless, HubSpot CMS or WordPress, built on a constrained component system and a performance budget enforced in CI.
From $14,000 →WordPress Website Development
Custom themes and blocks, minimal plugin surface, hardened hosting, and a clean connection to the systems behind it.
From $12,000 →Landing Page Design and Conversion Optimization
Campaign pages built on a reusable system, instrumented for testing, launched in days rather than sprints.
From $3,500 →
The real alternative
The other option is hiring someone and teaching them everything.
Most people weigh us against a salary. It is worth being honest about what the salary actually buys, because the wage is the cheapest line in it.
Hire and train someone
- Time to first useful output
- 3 to 6 months
- Recruiting and onboarding
- 4 to 10 weeks before they start
- Who trains them
- Your most senior person, for months
- Who reviews the work
- Also your most senior person
- Breadth
- One person, one skill set
- If they leave
- The knowledge leaves with them
- Annual cost
- $95k to $160k, plus benefits and tools
Bring us in
- Time to first useful output
- Week one, a written scope
- Recruiting and onboarding
- None. We start inside two weeks
- Who trains them
- Nobody. We arrive knowing the stack
- Who reviews the work
- We do, and you see it weekly
- Breadth
- Product, data, AI, commerce and CRM
- If we leave
- Documentation and code you already own
- Cost
- A fixed project fee, agreed before we start
None of this argues against hiring. A permanent team is the right answer once the work is continuous and someone internal can lead it. It is the wrong answer when you need one thing built well, once, and you need it this quarter. We will tell you which situation you are in on the first call.
Salary range reflects US market rates for a mid to senior full stack developer or a HubSpot administrator, before employer taxes, benefits, equipment and software. Ramp times are our own observation across client teams rather than a published figure, and yours may be shorter.
Next step
Tell us where you are stuck.
A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us, sometimes the answer is that you do not.