Solution
The store and the customer data live in different worlds
Selling online properly means the storefront and the customer record are the same story: orders, carts and lifetime value synced into the CRM on a stable key. That is what makes cart recovery and retention run on real data instead of a stale copy in an email tool. Eight to twelve weeks from $18,000.
Sound familiar?
This is usually what it looks like from the inside.
If two or three of these land, we have built the fix before.
Your store and your email platform hold two unconnected customer lists.
Abandoned cart recovery is one generic email sent four hours later.
Nobody can tell you the lifetime value of a customer segment.
Checkout drops mobile conversions and nobody has measured why.
Support opens the store admin to answer where is my order.
How we fix it
What actually changes.
In this order, because getting the order wrong is the usual reason these projects stall.
- 01
Pick the platform on the catalogue
Shopify for hosted simplicity, WooCommerce for data ownership and complex pricing. The catalogue decides, not preference.
- 02
Mobile first checkout
Designed and instrumented where both the revenue and the drop off actually are, with the funnel measured rather than assumed.
- 03
Sync orders on a stable key
Orders, line items, carts and customers into the CRM keyed on the order ID, so the reporting can be trusted.
- 04
Automate on real order data
Cart recovery that shows the actual products, plus post purchase, replenishment and win back driven by history.
The work itself
Services this draws on
Shopify and Ecommerce Development
Shopify and WooCommerce builds wired to your CRM, ERP and fulfilment, so orders and lifetime value live where you can act on them.
From $18,000 →Custom Integrations and API Development
Middleware, private apps and file based pipelines for the platforms that never made it to anyone’s marketplace.
From $7,500 →Landing Page Design and Conversion Optimization
Campaign pages built on a reusable system, instrumented for testing, launched in days rather than sprints.
From $3,500 →
The real alternative
The other option is hiring someone and teaching them everything.
Most people weigh us against a salary. It is worth being honest about what the salary actually buys, because the wage is the cheapest line in it.
Hire and train someone
- Time to first useful output
- 3 to 6 months
- Recruiting and onboarding
- 4 to 10 weeks before they start
- Who trains them
- Your most senior person, for months
- Who reviews the work
- Also your most senior person
- Breadth
- One person, one skill set
- If they leave
- The knowledge leaves with them
- Annual cost
- $95k to $160k, plus benefits and tools
Bring us in
- Time to first useful output
- Week one, a written scope
- Recruiting and onboarding
- None. We start inside two weeks
- Who trains them
- Nobody. We arrive knowing the stack
- Who reviews the work
- We do, and you see it weekly
- Breadth
- Product, data, AI, commerce and CRM
- If we leave
- Documentation and code you already own
- Cost
- A fixed project fee, agreed before we start
None of this argues against hiring. A permanent team is the right answer once the work is continuous and someone internal can lead it. It is the wrong answer when you need one thing built well, once, and you need it this quarter. We will tell you which situation you are in on the first call.
Salary range reflects US market rates for a mid to senior full stack developer or a HubSpot administrator, before employer taxes, benefits, equipment and software. Ramp times are our own observation across client teams rather than a published figure, and yours may be shorter.
Next step
Tell us where you are stuck.
A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us, sometimes the answer is that you do not.