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Outbound that runs on data instead of on a list you bought

GTM engineering is building the data infrastructure behind outbound: enrichment waterfalls, scoring, intent signals and routing, usually in Clay and connected to your CRM. The point is that a rep opens their day to a list of accounts worth contacting today, with the reason attached, rather than an alphabetical export.

Scope this projectSee pricing
85%+Typical enrichment coverage after waterfall
5 weeksWorkshop to live pilot
1Reason attached to every account

Who this is for

You probably need this if…

If none of these sound familiar, you may not need us yet, and we would rather say so now.

  • Reps spend the first two hours of the day researching instead of selling.

  • Your enrichment provider returns nulls for a third of the list and nothing catches it.

  • Personalisation means inserting a first name into a template.

  • Nobody can explain why an account is in the queue today rather than last month.

  • You bought Clay four months ago and it holds one table that nobody opens.

Scope

What's included in clay gtm engineering

Every item below is a deliverable with an owner and a date, not a capability we happen to have.

  • 01

    ICP definition in data

    Your ideal customer profile expressed as fields and thresholds that a system can filter on, not as a paragraph in a deck.

  • 02

    Enrichment waterfall

    Providers ordered by cost and hit rate with fallbacks, so coverage is high and you are not paying premium rates for data the cheap source already had.

  • 03

    Signal capture

    Hiring posts, funding, technology changes, site visits and product usage, turned into a timestamped reason to reach out now.

  • 04

    Scoring and prioritisation

    A score built from fit and signal that the sales team can interrogate, because a black box score gets ignored within a fortnight.

  • 05

    CRM routing

    Accounts, owners and the reason written into HubSpot or Salesforce, with deduplication against what is already in the pipeline.

  • 06

    Message infrastructure

    Variables that reflect the actual signal, plus sequence logic and the suppression rules that keep you out of spam folders.

Process

How a clay and gtm project runs

6 stages over 4 to 6 weeks. You get a written plan before stage one, and a named owner on our side throughout.

  1. ICP and signal workshop

    Week 1

    Which accounts are worth contacting and what makes today the right day. Everything downstream depends on this being specific.

  2. Data audit

    Week 1

    Coverage and accuracy testing across providers on a sample of your real target list, before you commit spend.

  3. Build the tables

    Weeks 2 to 3

    Clay tables, waterfalls, scoring and the claygent prompts where research genuinely needs a model.

  4. CRM wiring

    Week 3

    Sync into HubSpot or Salesforce with deduplication, ownership rules and suppression.

  5. Pilot

    Week 4

    A live cohort with your reps, measuring reply rate and data quality rather than volume.

  6. Handover

    Week 5

    Documentation and training, so your team edits the tables themselves instead of filing tickets.

Commercials

Timeline and cost

Clay and GTM Engineering starts at $9,000 and typically takes 4 to 6 weeks. Clay credits and data provider costs stay in your accounts.

That figure is a starting point, not an estimate we revise upward later. The first week of every engagement is a scoping week that ends with a fixed fee and a fixed date. If the scope turns out to be smaller than we assumed, the fee goes down.

We do not bill by the hour for project work. Hourly billing pays us to be slow, and it makes your budget a function of our efficiency rather than of your requirements.

Get a fixed quote

FAQ

Clay GTM engineering questions

Direct answers. If yours is not here, ask us and we will add it.

What is GTM engineering?

GTM engineering is applying software and data engineering to go to market: building the enrichment, scoring, signal and routing infrastructure that decides who sales contacts and why. It sits between marketing operations and data engineering, and it is the reason some outbound teams book meetings while others burn domains.

Do I need Clay, or can I do this in my CRM?

A CRM stores and acts on data but is a poor place to build it. Clay is good at waterfalls, provider orchestration and research at row level, which is exactly the work a CRM handles badly. The pattern that works is Clay for construction, CRM for action, with a clean boundary between them.

How much does a Clay implementation cost?

Implementation starts at $9,000 for an ICP definition, enrichment waterfall, scoring and CRM routing, typically over four to five weeks. Clay credits and data provider costs are separate and stay in your account, and we size them against your real volume during the data audit.

How do you stop the data going stale?

Re enrichment on a schedule for the fields that move, such as headcount, role and technology, and event driven refresh for signals. Records carry a last verified timestamp so a rep can see the age of what they are looking at, and anything past its threshold is requeued rather than quietly trusted.

Related

Often scoped together

Next step

Start with a conversation about clay and gtm.

A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us, sometimes the answer is that you do not.

Scope this projectGet a free portal audit

Or email newbusiness@hubreven.com