Solution
The product exists in a deck and nowhere else
Launching a product means getting the smallest honest version in front of real users: a deployed application with real data and real accounts, not a clickable prototype. Scoped to the single assumption most likely to kill the idea, that takes six to ten weeks and costs $18,000 upward.
Sound familiar?
This is usually what it looks like from the inside.
If two or three of these land, we have built the fix before.
You have been describing it for four months and nobody has used it.
The feature list keeps growing and the build keeps not starting.
A no code prototype hit its ceiling on the one thing that mattered.
An investor wants to see it working, not see the deck again.
Your technical cofounder search has taken longer than building it would have.
How we fix it
What actually changes.
In this order, because getting the order wrong is the usual reason these projects stall.
- 01
Cut the scope to one assumption
We find the belief the whole product rests on and build only what tests it. This conversation is uncomfortable and it is where most of the budget gets saved.
- 02
Build it in the open
Weekly deploys to a staging URL you can click. No four week silence followed by a reveal that is wrong.
- 03
Instrument before launch
Event tracking on the actions that answer your question. An MVP that ships without measurement has not tested anything.
- 04
Hand over the keys
Code in your repository, infrastructure in your accounts, documentation written for a developer who has never met us.
The work itself
Services this draws on
MVP Development
A working product in six to ten weeks, scoped down to the one thing you actually need to test.
From $18,000 →Full Stack Web Application Development
Customer portals, internal tools and SaaS products on a stack your team can hire for.
From $30,000 →AI Automation and Agent Development
Agents and automations aimed at one expensive manual process, with evaluation and guardrails built in.
From $12,000 →
The real alternative
The other option is hiring someone and teaching them everything.
Most people weigh us against a salary. It is worth being honest about what the salary actually buys, because the wage is the cheapest line in it.
Hire and train someone
- Time to first useful output
- 3 to 6 months
- Recruiting and onboarding
- 4 to 10 weeks before they start
- Who trains them
- Your most senior person, for months
- Who reviews the work
- Also your most senior person
- Breadth
- One person, one skill set
- If they leave
- The knowledge leaves with them
- Annual cost
- $95k to $160k, plus benefits and tools
Bring us in
- Time to first useful output
- Week one, a written scope
- Recruiting and onboarding
- None. We start inside two weeks
- Who trains them
- Nobody. We arrive knowing the stack
- Who reviews the work
- We do, and you see it weekly
- Breadth
- Product, data, AI, commerce and CRM
- If we leave
- Documentation and code you already own
- Cost
- A fixed project fee, agreed before we start
None of this argues against hiring. A permanent team is the right answer once the work is continuous and someone internal can lead it. It is the wrong answer when you need one thing built well, once, and you need it this quarter. We will tell you which situation you are in on the first call.
Salary range reflects US market rates for a mid to senior full stack developer or a HubSpot administrator, before employer taxes, benefits, equipment and software. Ramp times are our own observation across client teams rather than a published figure, and yours may be shorter.
Next step
Tell us where you are stuck.
A short call, no deck. We will tell you what we would do, roughly what it costs, and whether you actually need us, sometimes the answer is that you do not.